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Maritza Torres: A different approach to real estate

In the bustling Colorado real estate market it can be difficult to make listings stand-out, especially in the internet age. Realtor Maritza Torres was determined to make her listings memorable, so she backs every listed property with an integrated marketing campaign.

“It’s such a competitive market,” Torres tells videographer/interviewer Scott Cowperthwaite in the above video. “You have to be connected, you have to know the right people. It’s about prayer as well.”

Torres has been in the real estate industry for ten years, winning multiple awards during her tenure including winning Rookie of the Year her first year and being named in the top 250 Latino real estate agents in the Nation. She has also been included in the RE/MAX Hall Of Fame. According to Torres, she became a real estate agent because God called her into the profession while she was on a missions trip.

Watch the video above to hear more about how Torres markets real estate listings, how real estate became her profession and how she gives back with each sale.

This interview was conducted by Scott Cowperthwaite as part of a new series with ColoradoBiz, “Behind the Biz,” in which Cowperthwaite profiles Colorado companies on location, asking questions and telling stories that get to the heart of what makes each business tick.